Question

Q1: Contrast Strategy, Tactics, Goals, & objectives. Illustrate with example

Answer 1

Goal	Objective	Strategy	Tactics
A Goal may be defined as a brief statement of an outcome that is desired to be achieved.	An objective may be defined as measurable steps taken to achieve the goal.	A strategy may be defined as the plan or actions taken to achieve the objectives.	Tactics may be defined as the tools or the carefully planned actions that are used to pursue an objective that is aligned with the strategy.
The goal emphasizes what we are trying to achieve	The objectives emphasize the methods and capabilities that are required to achieve the goal.	The strategy emphasizes what needs to be done to reach the objectives.	Tactics are the specific activities that need to be implemented to achieve the strategy.
Example: To make a toothpaste brand the most preferred and recommended by the dentists.	Example: To increase the awareness of the particular toothpaste brand among the dentists by 30 percent.	Example: To educate the dentists regarding the benefits of the particular toothpaste brand and to outreach potential customers through social media.	Example: To develop educational posters and videos that elaborate on the use of the particular brand toothpaste. To obtain the list of dentists on the targeted locations and convince them to display the poster of the particular brand in their clinics.