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a cost driven approach to pricing establishes a price floor, while an evc analysis establishes a...

a cost driven approach to pricing establishes a price floor, while an evc analysis establishes a price ceiling for a product. true or false

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True

The cost based pricing is a method in which the selling price is determined by adding a markup to the unit cost which is can be stated as price floor. On the other hand, in values based pricing there is a price ceiling or a maximum price based on perception of customers are calculated.

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