What is relationship marketing?
How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?
What are the major requirements for a group of individuals and organizations to be a market? How does a consumer market differ from a business-to-business market?
What are the major components of a marketing strategy?
1. Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.
2. The basic focus of a company with a production orientation is toward maximizing production output. Under a production orientation, a company is succeeding when it is manufacturing as many products as possible at the cheapest possible price. In contrast, a company with a marketing orientation is squarely focused on the consumer. Market-oriented companies respond to marketing research and tailor their products in accordance with what they perceive to be the demands of the market.
3. A market is a group of individuals or organizations or both that need products in a given category and that have the ability and the authority to purchase such products. Markets are broadly classified as consumers or business to business markets, these classifications are based on the characteristics of the individuals and organizations within each market.
4. the major components of a marketing strategy are Market selection, Product planning, pricing, place, and promotion
What is relationship marketing? How is a marketing-oriented firm different from a production-oriented firm or a...
Define marketing concept. Find an example to define marketing concept. Distinguish between production-oriented and customer-oriented perspectives. Find two examples for each perspective. Define customer value. Find three examples. What is mass marketing? What is target marketing? Find two examples for each one. Define marketing strategy. Find a company and explain how companies develop marketing strategy.
1.What is business marketing? Identify four categories of business customers. 2. Describe the six different steps in the consumer decision making process. 3. List and describe the four types of consumer offerings. 4. Please define value. Does the determination of value differ for each customer? Please provide a relevant example(s).
What are the benefits and detriments of strategy? How different is PepsiCo’s marketing strategy from your company's?
What is the marketing mix? Select an organization or brand. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics?
What are the three key responsibilities of a marketing manager? What are the major components of marketing research? What steps should you follow to collect information for marketing research? What are the 4P’s? What are some other important factors beyond the 4P’s? How can one “segment” the market? Why is segmentation important? What is marketing strategy? When dealing with “marketing reality,” what are the three questions that need to be addressed? Why would a company need to forecast sales?
Market Focus is a marketing research firm that organizes focus groups for consumer-product companies. Each focus group has eight individuals who are paid $60 per session to provide comments on new products. These focus groups meet in hotels and are led by a trained, independent marketing specialist hired by Market Focus. Each specialist is paid a fixed retainer to conduct a minimum number of sessions and a per session fee of $2,200. A Market Focus staff member attends each session...
This course is about business-to-business marketing. Reflecting on what you have learned so far in this course, and drawing on your previous marketing courses (e.g. Fundamentals of Marketing / MKT 301), Compare B2C and B2B business markets. You should specifically consider how these two types of marketing differ with respect to: Customer/Buyer Buying Behavior Buyer-Seller Relationship Product Price Promotion Channels (Place) Make a table with columns labelled “Consumer-Goods Marketing” and “Business-Goods Marketing” andfor each of the seven items above provide...
Question 1. a. What does the marketing strategy (target segment, value proposition, and marketing mix) of Amazon online and Walmart Supercenters differ in the US market? b. What is the value network, and distinctive capabilities underlying each of the two business models (Amazon online versus Walmart Supercenter)? c. Evaluate the initiatives taken by Walmart to meet the omni-channel challenge. How should it evolve in the future? d. What are the initiatives taken by Amazon to develop an omni-channel presence? What...
If a firm has a marketing division and a production division with increasing costs, and a competitive external market for the production division’s output exists, then the marketing division should always buy: a. all the production division can produce at the external price. b. only externally. c. what it wants at the external market price, first from whatever the production division wishes to sell and then, if necessary, externally. d. from the production division at production’s price. e. all it...
What are the basic features of import-substitution industrialization? How is an outer-oriented development strategy different from import substitution? According to Krueger, what are the key reasons why trade liberalization has given a boost to economic development in countries that used to pursue import-substitution policies? Does the author agree with the view that import-substitution has short-run costs but long-term benefits? Why or why not? According to Krueger, what does it take for trade liberalization to be successful? While the author emphasizes...