Integrate your information from the preceding questions to determine whether or not Lululemon should invest more...
Integrate your information from the preceding questions to determine whether or not Lululemon should invest more heavily in its men’s market. Justify your response using information from your search of secondary data
Homework Answers
No, i think Lululemon should invest more in its primary target customers that is Women because women segment in yoga and health fitness apparel has more growth rate than men. Rising number of working class women participants in yoga as a fitness activity at the global level is projected to expand the market scope over the next few years.The women application segment generated a revenue of USD 20.7 billion in 2018.
The following graph shows the growth rate of women for yoga pants between 2015-2025-
we can see the light blue color for women. the women end user segment is expected to grow at the highest CAGR throughout the forecast period, owing to growing participation of women in sports.
Company can focus on men's market but take advantage of its women's market because there is huge potential for growth for Lululemon. also other competitors like Nike, rebook are male oriented but Lululemon will be able to have loyal women customer base which would distinguish it from its competitors.
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Integrate your information from the preceding questions to
determine whether or not Lululemon should invest more...
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