Question

What are some key strategies for taking advantage of modern technologies related to global logistics? Your boss has asked that you do some research and come up with a position on the value of a global launch for a new product. Address the following: What are the benefits of a coordinated global product launch? What factors have to be evaluated and taken into consideration before such a launch?

Answer 1

Coordinated global product launch is very well strategy by a company or various company to make maximum profit. Coordinated global product launch is a way to accomplish the goal of coordination. Coordinated global product launch benefits every product and every company. One product appreciates and helps other products in getting success. If two or more company launch a product they get benefited from their own market segment and customers. Effective coordinated global product launch across markets helps Company’s in maximizing their returns.

The factors that have to be evaluated and taken into consideration before such a launch is related to market research, segmentation, targeting, positioning etc. Market research is very essential for the launch of the product. It gives a proper guideline for the launch of the product. Segmentation helps the company to categories targeted customers. It tells the company that in which particular location they should provide their services so that they also get benefit from this business. Targeting is like breaking the segmentation in small segment and concentrating on them. It is very essential for the company to focus on different segment. Positioning and product differentiation help companies in showing product’s special and unique feature.

Due to these reasons all these factors are essential before such a launch.

Firms have increasingly adopted the use of technology in global logistics. There are various key strategies that businesses can use to take advantage of the technology.

1. Sourcing strategy

Companies can invest in big data analysis that helps develop capabilities around the intelligent connection of data and comprehensive handling to increase control and planning outcomes. Using technology in sourcing helps save cost and increase efficiency.

2. Globalization strategy

As global footprints increase, logistics performance is evaluated by delivery reliability. Technology can help reach different parts of the world where supplies are required.

3. Supply chain management

Technology is critical in supply chain management. Supply chain management cost makes up a significant portion of overall cost.

4. Establishing strategic relations with service providers

5. Optimizing global flow of goods through consolidation and intelligent routing

6. Deploying global visibility

7. Logistics network design and scenario analysis