Question

As marketing expands well beyond its traditional boundaries, a growing number of states are actively promoting themselves. Think of four or five examples that you’ve encountered. Now use the Internet to research marketing efforts in New York State. Do they aim to attract businesses or tourists? Are their efforts local or more far-reaching? What benefits do they tout? Do you believe that your state delivers on its marketing promises? Why or why not? If your state doesn’t actively market itself, research another state in your region that does. Cite all of your sources.

Answer 1

The state of Florida aims to attract tourists through its marketing efforts. The state seeks to expand the growth of the tourism industry by promoting it as a premier travel destination to both local and international tourists. I think the state delivers on its marketing promises. This is because the number of tourists coming to the state of Florida has been increasing steadily as a result of the commitment of the state in tourism-related marketing.