Research the mission statement for two companies in the same industry. Identify each company’s purpose, values,...
Research the mission statement for two companies in the same industry. Identify each company’s purpose, values, direction etc. Do these companies target different consumer groups? Identify ways they might seek to differentiate themselves from their competitors.
Homework Answers
Two companies are Amazon inc and eBay
The mission of Amazon Inc is to serve its target consumers through both online and physical stores focusing on the proper selection of price and convenience.
The mission of eBay is to provide online marketplace services to its global customers, where everyone can trade practically, enabling economic opportunities across the globe.
Purpose, value, and direction of Amazon inc are as follows:
• Purpose: The purpose of Amazon is to become the world's largest consumer-centric organization building a place where people can discover anything that they wish to buy online.
• Value: amazon values consumer-centric services. It ensures cost-friendly and quality products to its buyers.
• Direction: The direction of Amazon Inc is based on leveraging the technical capabilities for business success focusing on the cost leadership strategy.
Purpose, value, and direction of eBay are as follows:
• Purpose: The purpose of eBay is to assist its buyers in achieving their purchasing goals.
• Value: eBay values its target customers by providing various shopping options like a one-time purchase, seasonal selling, and sustained campaign. Moreover, it offers multiple transactional opportunities like cash transaction, cheque transaction, mobile wallet transaction, credit card, and debit card transaction, Pay pal transaction, and various gift cards for valued customers.
• Direction: eBay adopts a cost leadership strategy to lead the organization towards a proper path.
Apart from loyal customer groups of both the organizations, the target consumer groups are almost the same.
Amazon inc uses warehouse service facility and cost leadership strategy to differentiate itself from competitors.
eBay adopts a cost leadership strategy and cost minimization strategy to differentiate itself from competitors.
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check the mission and vision statements in the image
uploaded.
1. Is the vision statement effective? Justify your answer
referring to checked characteristics of effective vision
statement.
2. Is the mission statement effective? Justify your answer
referring to checked characteristics of effective mission
statement.
3. How are core values of chosen organisation reflected in its
vision and mission statements?
using the following characteristics for evaluation of mission
and vision statements: (First picture for mission, second picture
for vision)
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check the mission and vision statements in the image
uploaded.
1. Is the vision statement effective? Justify your answer
referring to checked characteristics of effective vision
statement.
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referring to checked characteristics of effective mission
statement.
3. How are core values of chosen organisation reflected in its
vision and mission statements?
using the following characteristics for evaluation of mission
and vision statements: (First picture for mission, second picture
for vision)
VISION To...
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