Question

Evaluate its impact and explain whether you believe the miracle whip campaign "love us or hate us" was a good idea.

Answer 1

answer-

Yes, The miracle whip campaign "love us or hate us" was a good idea because this product was successful in gaining the publicity in the market whether it was positive or negative but i has created a image in the mind of the customers.The company was trying engage not only the people who love and use its product but also the people who hate its product or don’t use it. Thus the campaign aiming to build a brand community of the Miracle Whip lovers and haters.Miracle Whip – you love it or you hate it, and most people have an opinion on the matter. Miracle Whip has embraced its haters and designed its new marketing campaign around its polarizing effect on people. Knowing people are more than happy to give their opinion on a product, the team behind MW’s campaign utilized social media to make it easy for people to do so while also drawing huge amounts of attention to their product.

Utilizing YouTube and Facebook as its main social channels for the campaign, Miracle Whip is inviting consumers to let the company (and other consumers) know if they’re a lover or a hater of the creamy spread. Fans can vote whether they “love us” or “hate us” on both sites, as well as commenting why they feel the way they do. And while the lovers are greatly outnumbering the haters, there are some haters and some hateful comments. An important lesson from this campaign is to not take down your negative comments or block out your haters, but embrace them because let’s face it – consumers aren’t stupid – they know not everyone is going to love you. There is no perfect product. They also want to know they are being heard and their opinion considered, and disposing of negative comments shows them otherwise.

Allowing consumers to leave comments on both channels (they’re also getting a lot of comments via their Twitter account) also helps Miracle Whip to easily identify possible brand ambassadors. They can now see who is most passionate about their product and call on this people in the future.

So far 60,000ish people have voted on MW’s YouTube page, 321 have left comments, and almost 1500 have subscribed to the channel. Nearly 85,000 people are fans of their Facebook page, making it one of the most popular brands on Facebook. And I can guarantee you they didn’t have those kinds of numbers before this campaign.

So well done, Miracle Whip. You’ve successfully harnessed the power of social media to identify your brand’s ambassadors, draw attention to your brand, and harness the power of your haters to build your brand’s online presence. And without the price tag of a Super Bowl ad. That’s the power of well-utilized social media.

so, it was a good idea to use miracle whip campaign "love us or hate us" was a good idea.