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Which of the following is one of the primary differences between a social media plan and...

Which of the following is one of the primary differences between a social media plan and the traditional advertising campaign? Group of answer choices A social media plan is less expensive than a traditional advertising campaign The social media plan doesn’t necessarily have a start and stop date The products from a social media plan endure longer than products from a traditional advertising campaign More media are involved in a social media plan

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Answer #1

The answer is “A social media plan is less expensive than a traditional advertising campaign”.

Explanation: Social media plan is cheaper today than any other form of advertising. In case of social media “cost per thousand impressions” is lower than in case of traditional media. In other words for social media the advertising dollars that a company must spend to reach 1,000 people is much less than in case of traditional advertising campaign.

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