Question

Part 1. Explain in detail what your dream business would be. What is the name of your business? What would you sell? Where is your business located? What is your role in your business? Do you have any employees? If so, what are their job titles and their responsibilities? What other businesses would be considered your competition? Who will your customers be? How will people know about your business?

Part 2: Select one product your business will be selling. List all the items you would need to buy in order to sell this product. Using the list you created, conduct research on how much money each item on your list costs. (Make sure to include the cost of each item in your discussion response.) Determine what the cost per product would be.

Part 3: Determine what some of your fixed costs will be for your business. (Fixed costs are constant costs a business pays regardless of how much it produces.) Write an equation for your costs.

Answer 1

Part 1: My dream business is to start a dessertaria. It will be a small café which will offer variety of desserts to the customers. I would try to include desserts from regions across the world. The flavor combinations in these desserts will also be quite different and unique. The name of my dessertaria will be Sweetness Redefined.

I am planning strategically to locate my dessertaria in New York. New York has various visitors as well as residents from people across the world. Hence my dessertaria will be appealing to a large segment of users.

I will be the head chef and manager of the dessertaria. I am planning to start the dessertaria on a medium scale. So we will cater to a customer strength of 200-250 daily. I will have 5 sous-chef, 2 cleaners and 1 biller. So in total I would have an employee base of 8 people. We are also thinking of having tie-ups with banquet halls and hotels where we can supply our desserts on order basis.

• The sous chefs will be involved in making different desserts under my supervision and presenting them aesthetically
• The cleaners will be required to clean the café as well as the kitchen area
• The biller will look after the billing of the café

To promote our dessertaria, I am thinking of capitalizing on the potential of social media marketing. We will develop dedicated pages of the dessertaria on social media platforms. We will also be sending forward messages to different segment of people to make them aware about our dessert café.

Part 2: One of the products which my business will be selling are cakes.

The list of items and the probable cost for the same are as follows:

• Flour: $40
• Sugar:$20
• Oil: $25
• Baking Soda: $5
• Baking powder: $7
• Eggs: $30

Part 3: Some of the fixed costs associated with my business are:

• Infrastructure cost
• Machine cost
• Labor cost
• Utensils cost