Question

The key assumptions of the weighted-additive value function include the following except:

	a.	customers have well-articulated valuations of the offerings' performance on different attributes
	b.	the valuation of an offering is symmetric with respect to improving or diminishing its performance
	c.	an increase in an offering's performance on a given attribute will result in a proportional increase in value
	d.	buyers consider all available information about an offering in a systematic fashion
	e.	consumers possess perfect information regarding the offering and all competitive offerings

Answer 1

Answer : E. Consumers possess perfect information regarding the offering and all competitive offerings.

Explanation : Key assumptions of the weighted-additive value function include customer value function where offerings are turned into the cost and benefits for customers, where the customers have well-articulated valuations of the offerings performance on different attributes etc but the customers do not posses the perfect information of all the offerings.