Question

Please answer ( Regarding E-com )

• Why are social, mobile, and local marketing efforts interconnected?
• Why is the connection between social, mobile, and local marketing important to marketers?
• Identify the objectives of social marketing.
• What are the five elements of the social marketing process?
• How can the results of a social media campaign (Facebook, Twitter, Pinterest, LinkedIn or other) be measured?

Identify one or two company/companies with which you are familiar (perhaps one larger, (inter(national)) company or / and a smaller, local company).

Study and analyze how they use social media marketing. You will notice that large companies have many more resources for marketing campaigns than smaller companies. Identify and comment on the effectiveness of how they use social and mobile media to achieve marketing goals. Keep it simple - share what you feel are just the key elements of their social media use. 1 or 2 images can be helpful.

Answer 1

1. Why are social, mobile, and local marketing efforts interconnected?

                             In today's world mobile become one of the essential things used by people in all age category. Maximum target customers are connected in social media via mobile device. Earlier local marketing is possible only in direct marketing methods, but now a days with the help of these mobile phone and social media local marketing efforts can be applied to target customers in any part of the world. Post which the product needs to be made available for the target customers. So, these social, mobile and local marketing efforts are interconnected. Such that the marketing of any product is made ease to reach mass target customer as and when needed.

2. Why is the connection between social, mobile, and local marketing important to marketers?

                               It is important and necessary for marketers to be always connected with target customer. The most affordable and ease method to be connected with the mass customers is possible only with the help of these social and mobile. Also, the marketers can easily observe the need of the customers using this connection, which will directly impact the business of the marketer. In other ways, marketers can find the target customers easily using this connection. So, in current world, this connection is very much important for the marketers.