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Conducting an Internal Analysis, as part of the Situation Analysis, requires you to identify and describe...

Conducting an Internal Analysis, as part of the Situation Analysis, requires you to identify and describe all of the elements, EXCEPT:

Company resources/capabilities

Current target market

Current marketing mix (4P's)

Evolving market opportunities

Company growth strategies

business   Operations-Management   
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Answer #1

Internal analysis includes determining the company assets, resources, its strengths and weaknesses such as company’s sources of competive advantage, it’s target customers. While external analysis includes outside forces impacting company such as competitor’s strategy, political environment, threats and opportunities etc.

Evolving market opportunities is not part of internal analysis, rather it is a part of external analysis.

Therefore, correct answer is “Evolving market opportunities”.

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