Question

develop a business plan for a soda company.

Include the mission statement, business goals, business structure and rationale, marketing and sales plan that includes products or services you will be selling, HR structure, and projected sales and profit for one, three, and five years.

Answer 1

Business plan for a soda company.

Brand - 60 ML SODA COMPANY

MISSION - TO bring the happiness in the small things and transforming the life of the youngsters and transforming the traditional soda consumption to flavored soda consumption.

Business Goals -

To reach the small and the rural areas of the country.

To enrich the value of stakeholders through wealth increment.

To transform the traditional soda industry to flavored.

To make the soda with the best available resources in the affordable prices.

Business Structure of the 60 ML soda company-

HR STRUCTURE

MARKETING AND SALES PLAN

Marketing Objectives

The objective is the starting point of the marketing plan .'Where do we want to go?'. The purposes of objectives should include:

-> enabling company to control its marketing plan.
-> helping motivate individuals and teams by reach a common goal.
-> providing agreed, consistent focus for all functions of an organization.

All objectives should be SMART i.e. Specific, Measurable, Achievable, Realistic, and Timed.
Specific - Be precise about what you are going to achieve
Measurable - Quantify you objectives
Achievable - Are you attempting too much?
Realistic - Do you have the resource to make the objective happen (men, money, machines, materials, and minutes)?

1. Market Share Objectives:
To gain 61% of the market for soft drinks industry by 2020
2. Profitability Objectives:
To achieve a 20% return on capital employed.
3. Promotional Objectives
To increase awareness of the product on the market.
4. Objectives for Survival
To survive the current market war between competitors.
5. Objectives for Growth