Question

Question 10.2 pts

Which of the following does NOT offer an opportunity for timely content?

Content that matches a situational trigger

Content that addresses urgent pain points

Content that suits seasonal consumption patterns

News alerts

Evergreen content

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Question 20.2 pts

Which of the following mid-funnel curation methods help audiences to know you better?

Branded journalism, digests and branded apps

Shadowing, retargeting and boosting posts

Pictures of kittens, puppies and babies

Scenes of inspiration, nostalgia and generous gift giving

Blogging, podcasting and live casting

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Question 30.2 pts

Among the best shadowing methods used to capture audiences is:

Gaining sufficient Twitter/Google+ followers to make it useful

Pixel-based retargeting

Lack of control of news spin

Search engine penalties from duplicate content

High cost of sponsored content

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Question 40.2 pts

Red Bull’s “The Red Bulletin” features breathtaking stories of daring adventures. The Bulletin is an example of:

Higher density comes with a higher price tag, but lower density risks poor indexing

The greater the pictures used, the higher the density required

Lower density allows content to fly under the radar while higher density permits a greater chance of syndication

Lower density signals the search engines that spammy bots are used

Lower density may not justify authority, but a higher density could trigger black hat SEO tactics

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Question 50.2 pts

Which of the following keyword placement tactics is believed by SEO experts to outweigh all other SEO tactics?

Top paragraphs of visible

Picture tagging

Paragraph headers

Domain URL

Anchor text

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Question 60.2 pts

Which of the following could trigger black hat tactics

Excessive social sharing

Excessive photos

Keyword stuffing

Undefined image tags

Low keyword densities

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Question 70.2 pts

Based on the exploding number of registered blogs, the route often taken by successful bloggers is to:

Load up on directory-style and reciprocal links

Monopolize keywords used exclusively in their content

Promote their profiles heavily on Twitter

Abandon blogs in favor of webinars

Hypertarget their content with long-tailed topics

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Question 80.2 pts

One of the best ways to have your content resonate with an audience is to:

Quote something that boosts your stature

State the value proposition enough times to reach 10% word density

Link your content to high page rank sites owned by key influencers

Address a pain point that keeps them up at night

Offer a time expiring, compelling offer

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Question 90.2 pts

A primary advantage of using evergreen content is its:

Heavy use of visual content

Easy to digest format from concise chunks of text

Ability to remain relevant over time

Qualification as a situational trigger

Detection by search engines as authentic

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Question 100.2 pts

All BUT which of the following conditions make digests especially suitable for mid-funnel curation?

When the client interest is ongoing

When the topics are salacious

When the urgency of business topics justify its inbox intrusion or builds anticipation

When the overall subject matter appeals to target audiences

When the curation of topics permits selectivity (e.g., click-through summaries, easily navigated format, etc.)

Answer 1

Answer 10.2 Content that matches a situational trigger

Answer 20.2 Branded journalism, digests and branded apps

Answer 30.2 Gaining sufficient Twitter/Google+ followers to make it useful

Answer 40.2 Lower density allows content to fly under the radar while higher density permits a greater chance of syndication

Answer 50.2 Paragraph headers

Answer 60.2 Excessive social sharing

Answer 70.2 Monopolize keywords used exclusively in their content

Answer 80.2 Link your content to high page rank sites owned by key influencers

Answer 90.2 Ability to remain relevant over time

Answer 100.2 When the client interest is ongoing