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can you explain how grace Kennedy operates in exporting as a mode of entry?

can you explain how grace Kennedy operates in exporting as a mode of entry?

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Grace Kennedy operates in exporting as a mode of entry by targeting markets which have scope of selling premium niche products with large population and purchasing power. The group has gained entry into various markets across Africa, US, UK, Europe through its exports, establishing local subsidiaries and selling its products through wholesalers and distribution in the target markets. It has given the company the advantage of achieving economies of scale for its products, focusing on its product categories and businesses and expansion of its markets.

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