Denim Blue Jean Corporation is a growing company located in Washington State, but it is beginning to develop a presence in the surrounding states as well. It sells only one
productlong dash—blue
jeanslong dash—but
it has 12 different lines of jeans that cater to men, women, children, babies, toddlers, and teens. Which type of marketing department organization would BEST suit Denim Blue Jean Corporation?
A.
Market management organization
B.
Functional organization
C.
Geographic organization
D.
Combination organization
E.
Product management organization
1. A. Market management organization.
A market organization can be built around the customers and would provide the best possible outlook given the above case.
Denim Blue Jean Corporation is a growing company located in Washington State, but it is beginning...
Read about Cokes strategy in Africa in the article below and discuss the ethics of selling soft drinks to very poor people. Is this an issue that a company like Coke should consider? Africa: Coke's Last Frontier Sales are flat in developed countries. For Coke to keep growing, Africa is it By Duane Stanford Piles of trash are burning outside the Mamakamau Shop in Uthiru, a suburb of Nairobi, Kenya. Sewage trickles by in an open trench. Across the street,...