Question

***Please give a new answer with the correct dimensions, not a copy and paste***

Describe the characteristics of high- and low-context cultures and how these characteristics affect international business.

Answer 1

• In high context culture, it is expected that the receiver should know better what they are conversing during the communication process (with less coded information) whereas in low context culture, the information is delivered as it is. In high context culture, the importance given to the more deeper relationship among individuals and tend to work in groups. Whereas in low context culture prefer to work alone and more focused on productive work. In the high context culture, the reward system is designed in such a way that it should suit the country’s culture and promote people to work together. Whereas , in the low context culture , individuals gets rewarded.
• As both of these context are different in their own ways. Thus, while doing international business it becomes very important to understand the culture of that country. As high context culture individuals are more indirect in sharing their views and rely more on their association for the success whereas low context rely on individual productivity. Hence, this understanding formulates the requirement for global business expansion. For example, if the business is expected to expand in high context culture then it becomes important to establish good relationship. In case of low context culture, business will look for productive individuals to ensure on efficiency in offering the services. Considering both the cultures, the buying behavior of the people also gets influenced because the high context culture people think rationally by considering many dimensions whereas low context culture people make their choices based on personal needs.