Question

The product is Lamborghini Aventador car or Rolls Royce phantom car. Create a value proposition for this product. Be sure to identify their target market - include its targeting strategy as well as segmentation variables that identify its market. Also include t's advantages and how it is positioning the product. Why do you believe this product is better than its competition? Is the STP accurate or can it be improved upon? Needs to be at least 250 words. Pick one of these cars.

Answer 1

Target market and targeting strategy for Lamborghini Aventador car: Target market for the car - Lamborghini Aventador is segmented with various region and country across the world like Asian and Asia – Pacific countries, Middle east Countries, European Countries, North and Latin American Countries, Caribbean Countries, Target market is also based on knowing the demographics of various customers, here for Lamborghini Aventador, those include Mainly men will buy such cars, Mainly people with heavy Income or huge money savings/ Credits will buy such cars, People have age over 30 Years will basically buy such cars, others like Celebrities, Rich people and personalities will buy such car, Thus Lamborghini targeting customers and Customer segment with heavy or very high income group, have usually age between 23 to 44, they are also targeting celebrity people and sports personality, youngsters , who can afford this car,	Segmentation variables that identify its market. Segmentation variables are usually Geographic location, Demographic and Psychographic understanding of various customers and group of customers, and Upper class society which can identify the appropriate market
Advantages of the product and Positioning of the product: First of all it is an Italian Luxury sport car, have unique design and high level of Aesthetic looks The car - Lamborghini Aventador have top level of performance and most advanced breaking system, People can enjoy highly automated and comfortable driving and riding, This car also ensures better control and stability This car also allow for customization according to choice of customers and many others advanced services, Positioning for this product associated with its looks, striking design and heavy Automated features, very powerful car, super sports car, specifically for the people who wants powerful performance, originated from Italy,
	Why this product is better than its competitors: Competitors usually include BMW, Ferrari, PORCHE and ASTON MARTIN, as Lamborghini   has been always implementing various competitive strategy like improving performance of the organization and products over time, Evaluating the effects of any changes within the company, aligning all the associated departments, stakeholders and processes for meeting the goal or strategic goal, determining how to implement the best and useful strategy, as they are improving the brand value and image for their various new products, focusing on classic engineering and precision manufacturing, these way Lamborghini made their product better than its competitors,
Is the STP accurate or can it be improved upon? As on this current time, this segmentation, target Market and Positioning stated above is highly accurate for the Car - Lamborghini Aventador, however it should be monitored and evaluated over time to check whether such STP can be improved over time or not, again Improving Such STP model, find for another way to serve the customer segment, they also should take feedback from their customers and obtain rating for this car Product and services, which will give them opportunity to nurture continual improvements in their Organization,