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The Core Reading: Industry Analysis discusses the characteristics of an industry. Because both companies are in...

  1. The Core Reading: Industry Analysis discusses the characteristics of an industry. Because both companies are in the mobility industry (broadly) BMW and United Airlines be considered substitutes in the same industry analysis

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Answer #1

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In the mobility industry, the substitutes to airline industry are road travel, rail travel, and water based travel systems. If we consider the substitutes within the mobility industry then company to company comparison will pit BMW against the likes of Boeing. This is because we should compare products to product and services to services. United Airlines is a service on the other hand BMW is a product. Thus it will not be direct substitute.

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