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From a questionnaire development perspective, what is required of an individual to assure he/she is an...

From a questionnaire development perspective, what is required of an individual to assure he/she is an ethical leader in relation to marketing research?

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Answer: Developing a good questionnaire for marketing research requires ethical qualities. For assuring that the individual is an ethical market leader he/she is required to

  1. The questions should be clear and objective and should not prompt for an answer
  2. Respect the privacy of the others and do not include personal questions in the questionnaire
  3. He/She should make sure that the identity of the respondents are kept confidential and should not be disclosed without a consent from the respondent
  4. A prior consent is taken from the respondent before sending the questionnaire
  5. The questions should be focused on the topic of the research only and they should not be directed for some other purposes

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