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In a paragraph describe how the consumer behavior process is different from both the consumer's and...

In a paragraph describe how the consumer behavior process is different from both the consumer's and the marketer's perspectives.

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From the marketer point of view, you only get to select certain variable such as price and brand value accept in the buying decision of the consumer but on the other hand it is more complex when you actually think from the consumer perspective because of the fact that, consumer behaviour is more complex where many emotional variables also come into play in the buying process of a particular product on the whole which cannot be properly measured.

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