The origin of Evolution management can be traced back to the
days when man started living in groups. History reveals that strong
men organized the masses into groups according to their
intelligence, physical and mental capabilities. Evidence of the use
of the well recognized principles of management is to be found in
the organization of public life in ancient Greece, the organization
of the Roman Catholic Church and the organization of military
forces. Thus management in some form or the other has been
practiced in the various parts of the world since the dawn of
civilization. With the on set of Industrial Revolution, however,
the position underwent a radical change. The structure of industry
became extremely complex. At this stage, the development of a
formal theory of management became absolutely necessary. It was
against this background that the pioneers of modern management
thought laid the foundations of modern management theory and
practice.
Explain the Evolution of Management Thought
Evolution of management thought may be divided into four
stages
- Pre-scientific management period.
- Classical Theory
- Scientific Management of Taylor
- Administrative Management of Fayol
- Bureaucratic Model of Max Weber
- Neo-classical Theory or Behaviour Approach
- Modern Theory or Systems Approach
Evolution of Management Thought

Pre-scientific Management Period
The advent of industrial revolution in the middle of the 18th
century had its impact on management. Industrial revolution brought
about a complete change in the methods of production, tools and
equipments, organization of labour and methods of raising
capital.
Employees went to their work instead of receiving it, and so,
the factory system, as it is known today, become a dominant feature
of the economy. Under this system, land and buildings, hired
labour, and capital are made available to the entrepreneur, who
strives to combine these factors in the efficient achievement of a
particular goal. All these changes, in turn, brought about changes
in the field of management. Traditional, conventional or customary
ideas of management were slowly given up and management came to be
based on scientific principles.
Classical Theory
Prof. Charles Babbage, James Watt Junior and Mathew Robinson
Boulton, Robert Owen, Henry Robinson Towne and Rowntree were, no
doubt, pioneers of management thought. But, the impact of their
contributions on the industry as a whole was meagre. The real
beginning of the science of management did not occur until the last
decade of the 19thcentury. During this period, stalwarts like F.W.
Taylor, H.L. Gantt, Emerson, Frank and Lillian Gilberth etc., laid
the foundation of management, which in due course, came to be known
as scientific management. This epoch in the history of management
will be remembered as an era in which traditional ways of managing
were challenged, past management experience was scientifically
systematized and principles of management were distilled and
propagated. The contributions of the pioneers of this age have had
a profound impact in furthering the management know-how and
enriching the store of management principles.
F.W. Taylor and Henry Fayol are generally regarded as the
founders of scientific management and administrative management and
both provided the bases for science and art of management.
Features of Management in the Classical
Period:
- It was closely associated with the industrial revolution and
the rise of large-scale enterprise.
- Classical organization and management theory is based on
contributions from a number of sources. They are scientific
management, Administrative management theory, bureaucratic model,
and micro-economics and public administration.
- Management thought focussed on job content division of labour,
standardization, simplification and specialization and scientific
approach towards organization.
- Taylor's Scientific Management:
Started as an apprentice machinist in Philadelphia, USA. He rose to
be the chief engineer at the Midvale Engineering Works and later on
served with the Bethlehem Works where he experimented with his
ideas and made the contribution to the management theory for which
he is so well known. Frederick Winslow Taylor well-known as the
founder of scientific management was the first to recognize and
emphasis the need for adopting a scientific approach to the task of
managing an enterprise. He tried to diagnose the causes of low
efficiency in industry and came to the conclusion that much of
waste and inefficiency is due to the lack of order and system in
the methods of management. He found that the management was usually
ignorant of the amount of work that could be done by a worker in a
day as also the best method of doing the job. As a result, it
remained largely at the mercy of the workers who deliberately
shirked work.
He therefore,
suggested that those responsible for management should adopt a
scientific approach in their work, and make use of "scientific
method" for achieving higher efficiency. The scientific method
consists essentially of
- Observation
- Measurement
- Experimentation and
- Inference.
He advocated a
thorough planning of the job by the management and emphasized the
necessity of perfect understanding and co-operation between the
management and the workers both for the enlargement of profits and
the use of scientific investigation and knowledge in industrial
work. He summed up his approach in these words:
- Science, not rule of thumb
- Harmony, not discord
- Co-operation, not individualism
- Maximum output, in place of restricted output
- The development of each man to his greatest efficiency and
prosperity.
Elements
of Scientific Management: The techniques which Taylor
regarded as its essential elements or features may be classified as
under:
- Scientific Task and Rate-setting, work improvement, etc.
- Planning the Task.
- Vocational Selection and Training
- Standardization (of working conditions, material equipment
etc.)
- Specialization
- Mental Revolution.
- Scientific Task and Rate-Setting (work
study): Work study may be defined as the systematic,
objective and critical examination of all the factors governing the
operational efficiency of any specified activity in order to effect
improvement. Work study includes.
- Methods Study: The management should
try to ensure that the plant is laid out in the best manner and is
equipped with the best tools and machinery. The possibilities of
eliminating or combining certain operations may be studied.
- Motion Study: It is a study of the
movement, of an operator (or even of a machine) in performing an
operation with the purpose of eliminating useless motions.
- Time Study (work measurement): The
basic purpose of time study is to determine the proper time for
performing the operation. Such study may be conducted after the
motion study. Both time study and motion study help in determining
the best method of doing a job and the standard time allowed for
it.
- Fatigue Study: If, a standard task is
set without providing for measures to eliminate fatigue, it may
either be beyond the workers or the workers may over strain
themselves to attain it. It is necessary, therefore, to regulate
the working hours and provide for rest pauses at scientifically
determined intervals.
- Rate-setting: Taylor recommended the
differential piece wage system, under which workers performing the
standard task within prescribed time are paid a much higher rate
per unit than inefficient workers who are not able to come up to
the standard set.
- anning the Task: Having set the task
which an average worker must strive toperform to get wages at the
higher piece-rate, necessary steps have to be taken top lan the
production thoroughly so that there is no bottlenecks and the work
goes on systematically.
- lection and Training: Scientific
Management requires a radical change in the methods and procedures
of selecting workers. It is therefore necessary to entrust the task
of selection to a central personnel department. The procedure of
selection will also have to be systematised. Proper attention has
also to be devoted to the training of the workers in the correct
methods of work.
- Standardization: Standardization may
be introduced in respect of the following.
- Tools and equipment: By
standardization is meant the process of bringing about uniformity.
The management must select and store standard tools and implements
which will be nearly the best or the best of their kind.
- Speed: There is usually an optimum
speed for every machine. If it is exceeded, it is likely to result
in damage to machinery.
- Conditions of Work: To attain
standard performance, the maintenance of standard conditions of
ventilation, heating, cooling, humidity, floor space, safety etc.,
is very essential.
- Materials: The efficiency of a worker
depends on the quality of materials and the method of handling
materials.
- Specialization: Scientific management
will not be complete without the introduction of specialization.
Under this plan, the two functions of 'planning' and 'doing' are
separated in the organization of the plant. The `functional
foremen' are specialists who join their heads to give thought to
the planning of the performance of operations in the workshop.
Taylor suggested eight functional foremen under his scheme of
functional foremanship.
- The Route Clerk: To lay down the
sequence of operations and instruct the workers concerned about
it.
- The Instruction Card Clerk: To
prepare detailed instructions regarding different aspects of
work.
- The Time and Cost Clerk: To send all
information relating to their pay to the workers and to secure
proper returns of work from them.
- The Shop Disciplinarian: To deal with
cases of breach of discipline and absenteeism.
- The Gang Boss: To assemble and set up
tools and machines and to teach the workers to make all their
personal motions in the quickest and best way.
- The Speed Boss: To ensure that
machines are run at their best speeds and proper tools are used by
the workers.
- The Repair Boss: To ensure that each
worker keeps his machine in good order and maintains cleanliness
around him and his machines.
- strong>The Inspector: To show to the worker how to
do the work.
- Mental Revolution: At present,
industry is divided into two groups – management and labour. The
major problem between these two groups is the division of surplus.
The management wants the maximum possible share of the surplus as
profit; the workers want, as large share in the form of wages.
Taylor has in mind the enormous gain that arises from higher
productivity. Such gains can be shared both by the management and
workers in the form of increased profits and increased wages.
Benefits
of Scientific Management: Taylor's ideas, research
and recommendations brought into focus technological, human and
organizational issues in industrial management. Benefits of
Taylor's scientific management included wider scope for
specialization, accurate planning, timely delivery, standardized
methods, better quality, lesser costs, minimum wastage of
materials, time and energy and cordial relations between management
and workers. According to Gilbreths, the main benefits of
scientificmanagement are "conservation and savings, making an
adequate use of every one'senergy of any type that is expended".
The benefits of scientific management are:-
- Replacement of traditional rule of thumb method by scientific
techniques.
- Proper selection and training of workers.
- Incentive wages to the workers for higher production.
-
- Elimination of wastes and rationalization of system of
control.
- Standardization of tools, equipment, materials and work
methods.
- Detailed instructions and constant guidance of the
workers.
- Establishment of harmonious relationship between the
workers.
- Better utilization of various resources.
- Satisfaction of the needs of the customers by
providing higher quality products at lower prices.
Criticism
-
- Worker's Criticism:
- Speeding up of workers: Scientific
Management is only a device to speed up the workers without much
regard for their health and well-being.
- Loss of individual worker's
initiative: Scientific Management reduces workers to
automatic machine by taking away from them the function of
thinking.
- Problem of monotony: By separating
the function of planning and thinking from that of doing,
Scientific Management reduces work to mere routine.
- Reduction of Employment: Scientific
Management creates unemployment and hits the workers hard.
- Weakening of Trade Unions: Under
Scientific Management, the important issues of wages and working
conditions are decided by the management through scientific
investigation and the trade unions may have little say in the
matter.
- Exploitation of workers: Scientific
Management improves productivity through the agency of workers and
yet they are given a very small share of the benefit of such
improvement.
- Employer's Criticism:
- Heavy Investment: It requires too
heavy an investment. The employer has to meet the extra cost of the
planning department though the foreman in this department do not
work in the workshop and directly contribute towards higher
production.
- Loss due to re-organization: The
introduction of Scientific Management requires a virtual
reorganization of the whole set-up of the industrial unit. Work may
have to be suspended to complete such re-organization.
- Unsuitable for small scale firms:
various measures like the establishment of a separate personnel
department and the conducting of time and motion studies are too
expensive for a small or modest size industrial unit.
Contributions of Scientific Management: Chief
among these are:
-
- Emphasis on rational thinking on the part of management.
- Focus on the need for better methods of industrial work through
systematic study and research.
- Emphasis on planning and control of production.
- Development of Cost Accounting.
- Development of incentive plans of wage payment based on
systematic study of work.
- Focus on need for a separate Personnel Department.
- Focus on the problem of fatigue and rest in industrial
work.
Taylor was the
pioneer in introducing scientific reasoning to the discipline of
management.
Many of the
objections raised were later remedied by the other contributors to
scientific management like Henry L Gantt, Frank and Lillian
Gilbreth and Harrington Emerson.
Frank
(USA, 1867 - 1924) and Lillian (U.S.A, 1878 - 1912):
The ideas of Taylorwere also strongly supported and developed by
the famous husband and wife team of Frank and Lillian Gilbreth.
They became interested in wasted motions in work. After meeting
Taylor, they combined their ideas with Taylor's to put scientific
management into effect. They made pioneering effort in the field of
motion study and laid the entire foundation of our modern
applications of job simplification, meaningful work standards and
incentive wage plans. Mrs. Gilbreth had a unique background in
psychology and management and the couple could embark on a quest
for better work methods. Frank Gilbreth is regarded as the father
of motion study. He is responsible for inculcating in the minds of
managers the questioning frame of mind and the search for a better
way of doing things.
Gilbreth's
contributions to management thought are quite considerable. His
main contributions are:
- 1.The one best way of doing a job
is the way which involves the fewest motions performed in an
accessible area and in the most comfortable position. The best way
can be found out by the elimination of inefficient and wasteful
motions involved in the work.
- 2.He emphasized that training
should be given to workers from the very beginning so that they may
achieve competence as early as possible.
- 3.He suggested that each worker
should be considered to occupy three positions - (i) the job he
held before promotion to his present position, (ii) his present
position, and
- 4.the next higher position. The
part of a worker's time should be spent in teaching the man below
him and learning from the man above him. This would help him
qualify for promotion and help to provide a successor to his
current job.
Henry
Lawrence Gantt (USA, 1861 - 1819): H.L Gantt was born
in 1861. He graduated from John Hopkins College. For some time, he
worked as a draftsman in an iron foundry.
In 1884, he
qualified as a mechanical engineer at Stevens Institute. In 1887,
he joined the Midvale Steel Company. Soon, he became an assistant
to F.W Taylor. He worked with Taylor from 1887 - 1919 at Midvale
Steel Company. He did much consulting work on scientific selection
of workers and the development of incentive bonus systems. He
emphasized the need for developing a mutuality of interest between
management and labour. Gantt made four important contributions to
the concepts of management:
-
- Gantt chart to compare actual to planned performance. Gantt
chart was a daily chart which graphically presented the process of
work by showing machine operations, man hour performance,
deliveries, effected and the work in arrears. This chart was
intended to facilitate day-to-day production planning.
- Task-and-bonus plan for remunerating workers indicating a more
humanitarian approach. This plan was aimed at providing extra wages
for extra work besides guarantee of minimum wages. Under this
system of wage payment, if a worker completes the work laid out for
him, he is paid a definite bonus in addition to his daily minimum
wages. On the other hand, if a worker does not complete his work,
he is paid only his daily minimum wages. There was a provision for
giving bonus to supervisors, if workers under him were able to earn
such bonus by extra work.
- Psychology of employee relations indicating management
responsibility to teach and train workers. In his paper "Training
Workmen in Habits of Industry and Cooperation", Gantt pleaded for a
policy of preaching and teaching workmen to do their work in the
process evolved through pre-thinking of management.
- Gantt laid great emphasis on leadership. He considered
management as leadership function. He laid stress on the importance
of acceptable leadership as the primaryelement in the success of
any business. Gantt's contributions were more in the nature of
refinements rather than fundamental concepts. They made scientific
management more humanized and meaningful to devotees of
Taylor.
Harrington Emerson (USA, 1853 - 1931):
Emerson was an American Engineer. He devoted his attention to
efficiency in industry. He was the first to use the term
'efficiency engineering' to describe his brand of consulting. He
called his philosophy "The Gospel of Efficiency". According to him,
"efficiency means that the right thing is done in the right manner,
by the right man, at the right place, in the right time".
Emerson
laid down the following principles of efficiency to be observed by
management:-
-
- Ideals
- Common Sense
- Competent Counsel
- Discipline
- Fair Deal
- Proper Records
- Dispatching
- Standards and Schedules
- Standard Conditions
- Standardized Operations
- Standard practice instructions and
- Efficiency Reward.
- Administrative Management Theory:
Henry Fayol was the most important exponent of this theory. The
pyramidal form, scalar principle, unity of command, exception
principle, span of control and departmentalisation are some of the
important concepts set forth by Fayol and his followers like Mooney
and Reiley, Simon, Urwick, Gullick etc.
Henry
Fayol (France, 1841 - 1925): Henry Fayol was born in
1941 at Constantinople in France. He graduated as a mining engineer
in 1860 from the National School of Mining. After his graduation,
he joined a French Coal Mining Company as an Engineer. After a
couple of years, he was promoted as manager. He was appointed as
General Manager of his company in 1888. At that time, the company
suffered heavy losses and was nearly bankrupt. Henry Fayol
succeeded in converting his company from near bankruptcy to a
strong financial position and a record of profits and dividends
over a long period.
Concept
of Management: Henry Fayol is considered the father
of modern theory of general and industrial management. He divided
general and industrial management into six groups:
-
- Technical activities - Production, manufacture,
adaptation.
- Commercial activities - buying, selling and exchange.
- Financial activities - search for and optimum use of
capital.
- Security activities - protection of property and persons.
- Accounting activities - stock-taking, balance sheet, cost, and
statistics.
- Managerial activities - planning, organization, command, co-
ordination and control.
These six functions
had to be performed to operate successfully any kind of business.
He, however, pointed out that the last function i.e., ability to
manage, was the most important for upper levels of managers. The
process of management as an ongoing managerial cycle involving
planning, organizing, directing, co-ordination, and controlling, is
actually based on the analysis of general management by Fayol.
Hence, it is said that Fayol established the pattern of management
thought and practice. Even today, management process has general
recognition.
Fayol's
Principles of Management: The principles of
management are given below:
-
- Division of work: Division of work or
specialization alone can give maximum productivity and efficiency.
Both technical and managerial activities can be performedin the
best manner only through division of labour and
specialization.
- Authority and Responsibility: The
right to give order is called authority. The obligation to
accomplish is called responsibility. Authority and Responsibility
are the two sides of the management coin. They exist together. They
are complementary and mutually interdependent.
- Discipline: The objectives, rules and
regulations, the policies and procedures must be honoured by each
member of an organization. There must be clear and fair agreement
on the rules and objectives, on the policies and procedures. There
must be penalties (punishment) for non-obedience or indiscipline.
No organization can work smoothly without discipline - preferably
voluntary discipline.
- Unity of Command: In order to avoid
any possible confusion and conflict, each member of an organization
must received orders and instructions only from one superior
(boss).
- Unity of Direction: All members of an
organization must work together to accomplish common
objectives.
- Emphasis on Subordination of Personal Interest to
General or CommonInterest: This is also called
principle of co-operation. Each shall work for all and all for
each. General or common interest must be supreme in any joint
enterprise.
- Remuneration: Fair pay with
non-financial rewards can act as the best incentive or motivator
for good performance. Exploitation of employees in any manner must
be eliminated. Sound scheme of remuneration includes adequate
financial and nonfinancial incentives.
- Centralization: There must be a good
balance between centralization and decentralization of authority
and power. Extreme centralization and decentralization must be
avoided.
- Scalar Chain: The unity of command
brings about a chain or hierarchy of command linking all members of
the organization from the top to the bottom. Scalar denotes
steps.
- Order: Fayol suggested that there is
a place for everything. Order or system alone can create a sound
organization and efficient management.
- Equity: An organization consists of a
group of people involved in joint effort. Hence, equity (i.e.,
justice) must be there. Without equity, we cannot have sustained
and adequate joint collaboration.
- Stability of Tenure: A person needs
time to adjust himself with the new work and demonstrate efficiency
in due course. Hence, employees and managers must have job
security. Security of income and employment is a pre-requisite of
sound organization and management.
- Esprit of Co-operation: Esprit de
corps is the foundation of a sound organization. Union is
strength. But unity demands co-operation. Pride, loyalty and sense
of belonging are responsible for good performance.
- Initiative: Creative thinking and
capacity to take initiative can give us sound managerial planning
and execution of predetermined plans.
- Bureaucratic Model: Max Weber, a
German Sociologist developed the bureaucratic model. His model of
bureaucracy include
- Hierarchy of authority.
- Division of labour based upon functional specialization.
- A system of rules.
- Impersonality of interpersonal relationships.
- A system of work procedures.
- Placement of employees based upon technical competence.
- Legal authority and power.
Bureaucracy provides a rigid model of an organization. It does
not account for important human elements. The features of
Bureaucracy are:-
- Rigidity, impersonality and higher cost of controls.
- Anxiety due to pressure of conformity to rules and
procedure.
- Dependence on superior.
- Tendency to forget ultimate goals of the organization.
Bureaucratic Model is preferred where change is not anticipated
or where rate of change can be predicated. It is followed in
government departments and in large business organizations.
Neoclassical Theory:Neo-classical Theory is
built on the base of classical theory. It modified, improved and
extended the classical theory. Classical theory concentrated on job
content and management of physical resources whereas, neoclassical
theory gave greater emphasis to individual and group relationship
in the workplace. The neo- classical theory pointed out the role of
psychology and sociology in the understanding of individual and
group behaviour in an organization.
George Elton Mayo (Australia, 1880 -
1949): Elton Mayo was born in Australia. He was
educated in Logic and Philosophy at St. Peter's College, Adelaide.
He led a team of researchers from Harvard University, which carried
out investigation in human problems at the Hawthorne Plant of
Western Electrical Company at Chicago. They conducted some
experiments (known as Hawthorne Experiments) and investigated
informal groupings, informal relationships, patterns of
communication, patterns of informal leadership etc. Elton Mayo is
generally recognized as the father of Human Relations School. Other
prominent contributors to this school include Roethlisberger,
Dickson, Dewey, Lewinetc.
Hawthorne Experiment: In 1927, a group
of researchers led by Elton Mayo and Fritz Roethlisberger of the
Harvard Business School were invited to join in the studies at the
Hawthorne Works of Western Electric Company, Chicago. The
experiment lasted up to 1932. The Hawthorne Experiments brought out
that the productivity of the employees is not the function of only
physical conditions of work and money wages paid to them.
Productivity of employees depends heavily upon the satisfaction of
the employees in their work situation. Mayo's idea was that logical
factors were far less important than emotional factors in
determining productivity efficiency. Furthermore, of all the human
factors influencing employee behaviour, the most powerful were
those emanating from the worker's participation in social groups.
Thus, Mayo concluded that work arrangements in addition to meeting
the objective requirements of production must at the same time
satisfy the employee's subjective requirement of social
satisfaction at his work place.
The Hawthorne experiment consists of four parts. These parts are
briefly described below:-
- Illumination Experiment.
- Relay Assembly Test Room Experiment.
- Interviewing Programme.
- Bank Wiring Test Room Experiment.
- Illumination Experiment: This
experiment was conducted to establish relationship between output
and illumination. When the intensity of light was increased, the
output also increased. The output showed an upward trend even when
the illumination was gradually brought down to the normal level.
Therefore, it was concluded that there is no consistent
relationship between output of workers and illumination in the
factory. There must be some other factor which affected
productivity.
- Relay Assembly Test Room Experiment:
This phase aimed at knowing not only the impact of illumination on
production but also other factors like length of the working day,
rest hours, and other physical conditions. In this experiment, a
small homogeneous work-group of six girls was constituted. These
girls were friendly to each other and were asked to work in a very
informal atmosphere under the supervision of a researcher.
Productivity and morale increased considerably during the period of
the experiment. Productivity went on increasing and stabilized at a
high level even when all the improvements were taken away and the
pre-test conditions were reintroduced. The researchers concluded
that socio-psychological factors such as feeling of being
important, recognition, attention, participation,cohesive
work-group, and non-directive supervision held the key for
higherproductivity.
- Mass Interview Programme: The
objective of this programme was to make a systematic study of the
employees' attitudes which would reveal the meaning which their
"working situation" has for them. The researchers interviewed a
large number of workers with regard to their opinions on work,
working conditions and supervision. Initially, a direct approach
was used whereby interviews asked questions considered important by
managers and researchers. The researchers observed that the replies
of the workmen were guarded. Therefore, this approach was replaced
by an indirect technique, where the interviewer simply listened to
what the workmen had to say. The findings confirmed the importance
of social factors at work in the total work environment.
- Bank Wiring Test Room Experiment:
This experiment was conducted by Roethlisberger and Dickson with a
view to develope a new method of observation and obtaining more
exact information about social groups within a company and also
finding out the causes which restrict output. The experiment was
conducted to study a group of workers under conditions which were
as close as possible to normal. This group comprised of 14 workers.
After the experiment, the production records of this group were
compared with their earlier production records. It was observed
that the group evolved its own production norms for each individual
worker, which was made lower than those set by the management.
Because of this, workers would produce only that much, thereby
defeating the incentive system. Those workers who tried to produce
more than the group norms were isolated, harassed or punished by
the group. The findings of the study are:-
- Each individual was restricting output.
- The group had its own "unofficial" standards of
performance.
- Individual output remained fairly constant over a period of
time.
- Informal groups play an important role in the working of an
organization.
Contributions of the Hawthorne
Experiment: Elton Mayo and his associates conducted
their studies in the Hawthorne plant of the western electrical
company, U.S.A., between 1927 and 1930. According to them,
behavioural science methods have many areas of application in
management. The important features of the Hawthorne Experiment
are:-
- A business organization is basically a social system. It is not
just a techno-economic system.
- The employer can be motivated by psychological and social wants
because his behaviour is also influenced by feelings, emotions and
attitudes. Thus economic incentives are not the only method to
motivate people.
- Management must learn to develop co-operative attitudes and not
rely merely on command.
- Participation becomes an important instrument in human
relations movement. In order to achieve participation, effective
two-way communication network is essential.
- Productivity is linked with employee satisfaction in any
business organization. Therefore management must take greater
interest in employee satisfaction.
- Group psychology plays an important role in any business
organization. We must therefore rely more on informal group
effort.
- The neo-classical theory emphasizes that man is a living
machine and he is far more important than the inanimate machine.
Hence, the key to higher productivity lies in employee morale. High
morale results in higher output.
Elements of Behavioural Theory: There
are three elements of behavioural theory.
- The Individual: The neoclassical
theory emphasized that individual differences must be recognised.
An individual has feelings, emotions, perception and attitude. Each
person is unique. He brings to the job situation certain attitudes,
beliefs and ways of life, as well as skills. He has certain meaning
of his job, his supervision, working conditions etc. The inner
world of the worker is more important than the external reality in
the determination of productivity. Thus human relations at work
determine the rise or fall in productivity. Therefore human
relationists advocate the adoption of multidimensional model of
motivation which is based upon economic,individual and social
factors.>
- Work Groups: Workers are not
isolated; they are social beings and should be treated as such by
management. The existence of informal organization is natural. The
neo-classical theory describes the vital effects of group
psychology and behaviour on motivation and productivity.
- Participative Management: The
emergence of participative management is inevitable when emphasis
is laid on individual and work groups. Allowing labour to
participate in decision making primarily to increase productivity
was a new form of supervision. Management now welcomes worker
participation in planning job contents and job operations.
Neoclassical theory focuses its attention on workers. Plant layout,
machinery, tool etc., must offer employee convenience and
facilities. Therefore, neoclassical approach is trying to satisfy
personal security and social needs of workers.
Human relationists made very significant contribution to
management thought by bringing into limelight human and social
factors in organizations. But their concepts were carried beyond an
appropriate limit. There are many other factors which influence
productivity directly. Modern management thought wants equal
emphasis on man and machine and we can evolve appropriate man-
machine system to secure both goals – productivity and
satisfaction.
Limitations of Human Relations
Approach:-
- The human relationists drew conclusions from Hawthorne studies.
These conclusions are based on clinical insight rather than on
scientific evidence.
- The study tends to overemphasize the psychological aspects at
the cost of the structural and technical aspects.
- It is assumed that all organizational problems are amenable to
solutions through human relations. This assumption does not hold
good in practice.
- The human relationists saw only the human variables as critical
and ignored other variables.
- The human relationists overemphasize the group and group
decision-making. But in practice, groups may create problems and
collective decision-making may not be possible.
Modern Theory (System
Approach): The systems approach to
management indicates the fourth major theory of management thought
called modern theory. Modern theory considers an organization as an
adaptive system which has to adjust to changes in its environment.
An organization is now defined as a structured process in which
individuals interact for attaining objectives.
Meaning of "System": The word system
is derived from the Greek word meaning to bring together or to
combine. A system is a set of interconnected and inter-related
elements or component parts to achieve certain goals. A system has
three significant parts:
- Every system is goal-oriented and it must have a purpose or
objective to be attained.
- In designing the system we must establish the necessary
arrangement of components.
- Inputs of information, material and energy are allocated for
processing as per plan so that the outputs can achieve the
objective of the system.
Systems Approach Applied to an
Organization: When systems approach is applied to
organization, we have the following features of an organization as
an open adaptive system:-
- It is a sub-system of its broader environment.
- It is a goal-oriented – people with a purpose.
- It is a technical subsystem – using knowledge, techniques,
equipment and facilities.
- It is a structural subsystem – people working together on
interrelated activities.
- It is a psychosocial system – people in social
relationships.
- It is co-ordinate by a managerial sub system, creating,
planning, organizing, motivating, communicating and controlling the
overall efforts directed towards set goals.
Characteristics of Modern Management Thought:
- The Systems Approach: An organization
as a system has five basic parts -
- Input
- Process
- Output
- Feedback and
- Environment.
It draws upon the
environment for inputs to produce certain desirable outputs. The
success of these outputs can be judged by means of feedback. If
necessary, we have to modify out mix of inputs to produce as per
changing demands.
- Dynamic: We have a dynamic process of
interaction occurring within the structure of an organization. The
equilibrium of an organization and its structure is itself dynamic
or changing.
- Multilevel and Multidimensional:
Systems approach points out complex multilevel and multi
dimensional character. We have both a micro and macro approach. A
company is micro within a business system. It is macro with respect
to its own internal units. Within a company as a system we have:-
- Production subsystem
- Finance subsystem
- Marketing subsystem
- Personnel subsystem.
All parts or
components are interrelated. Both parts as well as the whole are
equally important. At all levels, organizations interact in many
ways.
- Multimotivated: Classical theory
assumed a single objective, for instance, profit.
Systems approach
recognizes that there may be several motivations behind our actions
and behaviour. Management has to compromise these multiple
objectives
eg: - economic
objectives and social objectives.
- Multidisciplinary: Systems approach
integrates and uses with profit ideas emerging from different
schools of thought. Management freely draws concepts and techniques
from many fields of study such as psychology, social psychology,
sociology, ecology, economics, mathematics, etc.
- Multivariable: It is assumed that
there is no simple cause-effect phenomenon. An event may be the
result of so many factors which themselves are interrelated and
interdependent. Some factors are controllable, some uncontrollable.
Intelligent planning and control are necessary to face these
variable factors.
- Adaptive: The survival and growth of
an organization in a dynamic environment demands an adaptive system
which can continuously adjust to changing conditions. An
organization is an open system adapting itself through the process
of feedback.
- Probabilistic: Management principles
point out only probability and never the certainty of performance
and the consequent results. We have to face so many variables
simultaneously. Our forecasts are mere tendencies. Therefore,
intelligent forecasting and planning can reduce the degree of
uncertainty to a considerable extent.
Contingency Theory: Systems approach
emphasizes that all sub- systems of an organization along with the
super system of environment are interconnected and interrelated.
Contingency approach analysis and understands these inter
relationship sothat managerial actions can be adjusted to demands
of specific situations or circumstances.
Thus the contingency approach enables us to evolve practical
answers to problems demanding solutions. Organization design and
managerial actions most appropriate to specific situations will
have to be adopted to achieve the best possible result under the
given situation. There is no one best way (as advocated by Taylor)
to organize and manage. Thus, Contingency Approach to management
emphasizes the fact that management is a highly practice-oriented
discipline. It is the basic function of managers to analyse and
understand the environments in which they function before adopting
their techniques, processes and practices. The application of
management principles and practices should therefore be continent
upon the existing circumstances.
Contingency approach guides the manager to be adaptive to
environment. It tells the manager to be pragmatic and open minded.
The contingency approach is an improvement over the systems
approach. It not only examines the relationships between
sub-systems of the organization, but also the relationship between
the organization and its environment.
However, the contingency approach suffers from two
limitations:-
- It does not recognize the influence of management concepts and
techniques on environment.
- Literature on contingency management is yet not adequate.