Question

1-2 page analysis

Scenario- introducing a business degree dual program pushing students to take non major related courses at a community college and major related classes on campus

Who will be a greater and boarder target and why would they decide to ‘buy’ this program? Why would the target get into such program? what could the industry/ college take out of the product (marketing mix)

Answer 1

answer-

The greater and boader target audience for this program would be students who wants to increase the chances for getting desired job in future. Students who likes to have backup and does not want to compromise with their future. They would decide to buy this program because this program would be less expensive as doing two separate degree.Students taking this program will be able to save thier money because they would have to pay merged price for dual degree while doing separate degree will involve more charge from university or colleges.

Target would get into such program because doing Dual program will save thier money obviously but it would also save thier years because we know that a normal degree takes 3-5 years so by doing dual degree they in major as well as non major they would be able to save 2-3 years of their lives.

for example- A student want to do Major in BBA while non major in Music or arts so BBA can be 3-4 years while Music can be 2-3 years so if Student would do both on the same time then they would be able to save their 2- 3 years while doing separately will increase thier years of life.so Dual degree is time saving.

College or university will also get benefit from this program.

for example- Product- the product of University is this program where they offer dual degree like non major related courses at a community college and major related classes on campus.

price- The price they can charge according to the market condition like competition based where they can offer dual degree at low price to get ahead of other university or colleges.

Promotion- They can use social media, flyers, boards, banners, etc to promote about its dual degree program.

Place- Place as we know that where the campus or university is situated. also students can take online classes or courses.

so, after this, we can get that university will be able to gain more enrollments of students by providing dual degree programs to students.