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Arthur R. Kydd has helped launch more than 60 start-up firms and believes if you have...

Arthur R. Kydd has helped launch more than 60 start-up firms and believes if you have a real product with a distinctive point of difference that satisfies the needs of customers, you may have a winner. The way to demonstrate this to him is to

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Create a well-written marketing, or business plan is something which is the way to demonstrate the concept Arthur R. Kydd has been referred to.

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