You are working with an insurance company and need to take a survey of your clients to see if they would like the opportunity to buy health insurance for their pets. If you know you want a 95% confidence interval with a margin of error of 0.03, what how many clients do you need to survey?
The sample size formula is given as below:
n = p*q*(Z/E)^2
We are not given the estimate for population proportion, so we take
p = 0.5
q = 1 – p = 0.5
Confidence level = 95%
Critical Z value = 1.96
(by using z-table)
Margin of error = E = 0.03
The sample size is given as below:
n = p*q*(Z/E)^2
n = 0.5*0.5*(1.96/0.03)^2
n = 1067.111
n = 1068
Required sample size = 1068
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