Question

True or False

1. Customer relationship management means a systematic tracking of consumers’

preferences an behaviors over time to tailor the value proposition as widely as

possible to each individual’s unique wants and needs.

2. Touchpoint means any point of direct interface between customers and a shop.

3. Scanner data means data derived from items that are scanned at the cash register

when you check in with your loyalty card.

4. Content marketing means the strategy of establishing thought leadership in the

form of bylines, blogs, commenting opportunities, and infographics.

5. The market segments on which an organization focuses its marketing plan and

toward which it directs its marketing efforts.

Answer 1

1.

True

2.

True

Touchpoint brings direct contact in different ways between customer and the company.

3.

False

It comes through the scanning of bar code of the product items at electronic point of electronic sales to give detailed information of the products.

4.

True

It is called as content marketing

5.

True

It is the market segment, for that the marketing communication is customized and delivered to bring maximum impact and increase the engagement level.