Question

Discuss how the distribution of some products have been significantly influenced by the expansion of the Internet and social media marketing. Provide one clear example of a product that has been significantly influenced by the expansion of Internet and Social Media Marketing

Answer 1

The products have been significantly influenced by the expansion of internet and social marketing through;

-firms are utilizing digital marketing strategies

-the adverts and displays are done through social media and internet

-internet and social media are used to enhance customer relationship

Examples of products influenced by social media and internet;

-smartphone products

-retail products

Explanation:

The products have been significantly influenced by the expansion of internet and social marketing through;

-firms are utilizing digital marketing strategies-the social media sites such as the twitter,You Tube and the Facebook are being utilized as the main platforms for marketing. The e-commerce platforms are also growing courtesy of the internet. This has made the marketing process much more efficient.

-the adverts and displays are done through social media and internet-most of the firms and companies are utilizing the twitter, Facebook and other social media sites to advertise and display the various products and services. The internet has also enabled online payment of products and services. The marketing process is thus more advanced due to the social media and internet.

-internet and social media are used to enhance customer relationship-customer contact and communication is much more facilitated through the internet and social media. This makes the companies to offer more personalized products and services.

Examples of products influenced by social media and internet;

-smartphone products-the smartphone products such as iPhone and other apps enabled have effectively utilized the internet and social media for their current success.

-retail products-the retail giant,Amazon utilizes the internet in its e-commerce platforms to link to customers and offer a wide range of retail products and services.