When a shopper wonders whether a purchase will make him or her
look good to his or her friends and family, he or she is subject to
___________ influences.
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Peer |
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Marketing Mix |
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Psychological |
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Sociocultural |
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Situational |
1. A. peer
When we consider peer influences, it relates to the udnrtsnaibdg
of friends or family & would relate to how it changes our
shopping behavior.
When a shopper wonders whether a purchase will make him or her look good to his...