Question

Identify and discuss a famous marketing leader.

Discuss the behaviors important to the success of that leader.  

100 word minimum

Answer 1

Answer: Michel Porter is one of the most popular and successful marketing leaders. His models and theories have been the bedrock of understanding the field of marketing. One of the most famous achievements of Porter has been his five forces model which is till date one of most effective method for understanding the competitive forces present at the marketplace. The deep insight and vision makes Porter one of the most famous marketing leaders of his time. The strategic skills and understanding of strategy makes Michel Porter a great marketing leader who has enabled the companies and managers to carry out competitive strategic analysis. His practical approach, analytical thinking and vision have made him a successful leader in the field of marketing.