Question

Describe the types of attitudes and what they are based on. Analyze the conditions under which...

  • Describe the types of attitudes and what they are based on.
  • Analyze the conditions under which attitudes can predict behavior.
  • Explain how internal and external factors lead to attitude change.
  • Describe how advertising changes people’s attitudes.
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Answer #1
  • The term 'attitude' refers to an individual's mental state, which is based on his/her beliefs or value system, emotions, and the tendency to act in a certain way. One's attitude reflects how one thinks, feels, and behaves in a given situation.
  • Attitude is composed of three components, which include cognitive component, affective/emotional component, and behavioral component. Basically, the cognitive component is based on the information or knowledge, whereas affective component is based on the feelings. The behavioral component reflects how the attitude affects the way we act or behave.
  • Types of Attitudes:-All these 3 attitudes are based on the ABC components,i.e.affective,behavioural and cognitive.
  • Positive Attitude-Individuals who have a positive attitude will pay attention to the good, rather than bad in people, situations, events, etc. They will not consider a mistake or failure as a hurdle, but as an opportunity. They learn from mistakes, and move forward in life.For example,if I like icecream(affective),I would go and buy one for myself(behavourial),since I believe having ice cream would cure my sore throat(cognitive) and it actually did.
  • Negative attitude-People with a negative attitude ignore the good, and pay attention to the bad in people, situations, events, etc. Also, they are likely to complain about changes, rather than adapting to the changing environment. Also, they might blame their failure on others.For example,I dont like spiders,so I would go to any lengths to avoid them because I believe spiders are dangerous.
  • Neutral attitude-People with a neutral attitude don't give enough importance to situations or events. They ignore the problem, leaving it for someone else to solve. Also, they don't feel the need to change.For example,If I am disconnected with the idea of politics,I would not be bothered about what is happening in the world or would have an extreme view about it,which is either positive or negative,since I have no opinion on it.
  • Due to time limit,remaining questions can be asked as another question,they will be answered,thankyou for your cooperation.
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