Question

STEP 1

Complete a Company Overview on DexCom, Inc. (NASDAQ: DXCM), an Evaluation of the General Environment and a conclusion

STEP 2

Research information about the focal company and the internal environment explain how something happens or why something happens, which focuses on importance and impact.

Provide a company overview, which is an essential component to the strategic management process. The company overview includes the purpose(s) for the founding of the company, i.e, what problems was it formed to solve and/or opportunities it was formed to exploit, who are the founders, home country or state, current management, employee headcount, last year’s revenue, etc.).

Identify the global industry in which the company operates. This will come from Mergent Online.

Discuss the company's general environment by developing a PESTEL analysis. First, use the course material to identify the elements of the PESTEL and what components make up each element. Then, complete the analysis using research on the industry and the focal company. Be sure to thoroughly present and support the reasoning for what is presented. You may not use a PESTEL analysis that is already completed and available on the Internet.   A zero will result if used as the analysis has to be the result of your research and your own development. NOTE: A PESTEL analysis is not a table and it is not a bulleted assessment.

Identify and discuss one key trend for each letter of the PESTEL for the industry. Key trends are separate from the PESTEL analysis.

Select one of the six trends identified in the previous requirement and discuss how the focal company could be affected by the selected trends.

Discuss key areas of uncertainty related to the identified trend for the focal company that could potentially impact the company's strategy.

Perform a strategic analysis of the company's mission, vision and objectives.

Create a concluding paragraph. The Conclusion is intended to emphasize the purpose/significance of the analysis, emphasize the significance/consequence of findings, and indicate the wider applications that are derived from the main points of the project’s requirements. You will draw conclusions about the findings of the external environment analysis.

Answer 1

Dexcom was found in 1999 an is a leader in diabetes care and management by providing continuous glucose monitoring technology.

Let us evaluate the general environment of glucose monitoring industry:

Glucose level management is usually done by Insulins. There are always newer and smarter was of using insulin.

1) Ultrarapid Insulins

Very fact acting insulins are at play in the market that improve postprandial (PP) glycemic control. the rapid transfer onset helps in faster correction of hyperglycemia

2) Smart Insulin

Thus uses algorithmic AI-driven technologically advanced insulins. This target high glucose activity areas and strategically counteracts them

3) Long lasting implanted CGMs

Continuous glucose monitoring devices are now being implanted in the body that gel with the body tissues without loosing functionality to have long lasting effect.

Let us do the PESTEL analysis;

1. Political - Politically Dexcom is affected by the kind of government takes over and what kind of policies it deployes to promote healthcare and subsidize medications
2. Economical - Dexcom is in an economically healthy sector. People usually tend to spend freely on their health no matter the cost. Dexcom has been in a profitable industry that has stood the test of time.
3. Social - US market is socially affluent as compared to its eastern counterparts. People tend to work hard and the expense on their health and spend lots of money to get their health back.
4. Technological - Dexcom is technologically very advance organization and a leader in its domain. There are hardly any organizations matching its technological capabilities,
5. Environmental - It uses environmentally friendly material to make its products. Factors such an climate change and global warming are not considered at such small scale. Hence, environmentalist don't bother such an organization.
6. Legal - It does have to consider the legal and statutory requirement of doing this business. Businesses usually have their own legal team to handle such issues. Intellectual property rights protection is very important to Dexcom.