Question

What functions or activities are typically NOT part of the primary value chain for a coffee...

What functions or activities are typically NOT part of the primary value chain for a coffee manufacturing company like Nestle?

Multiple Choice

  • Product development

  • Coffee roasting machine repair

  • Customer call center

  • Coffee preparation video on YouTube

  • Update of website for Nescafe

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Answer #1

1. E. Update of website

When we consider the value chain primary activities would include physical creation, promotion, service and maintenance and therefore, option E would not be considered a primary activity.

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