Question

For each of the following situations: (a) Identify the appropriate target population (b) Identify the sampling frame source (how would you get a listing of all eligible sampling units? Ex. List of registered voters or customer lists) The National Head Injury Foundation Inc. wants to test the effectiveness of a brochure soliciting volunteers for its local chapter in Indianapolis, Indiana. A national manufacturer wants to assess whether adequate inventories are being held by wholesalers in order to prevent shortages by retailers. A large wholesaler dealing in electronic office products in Seattle wants to evaluate dealer reaction to a new discount policy. The Internet branch of a men's casual clothing retailer wants to assess the satisfaction with a new credit and return policy. A local chapter of the American Lung Association wants to test the effectiveness of a brochure entitled “12 Reasons for Not Smoking” in the city of St. Paul, Minnesota. A local department store wants to assess the satisfaction with a new credit policy offered to charge account customers. A manufacturer of cake mixes selling primarily in the Midwest wants to test-market a new brand of cake mix.

Answer 1

Answering the first 4 sub-questions as per Chegg Guidelines:

1. The National Head Injury Foundation Inc. wants to test the effectiveness of a brochure soliciting volunteers for its local chapter in Indianapolis, Indiana.

· Target Population: Citizens of Indianapolis, Indiana

· Sampling Frame Source: List of citizens who have participated previously in social events

2. A national manufacturer wants to assess whether adequate inventories are being held by wholesalers in order to prevent shortages by retailers.

· Target Population: Wholesaler population of the region

· Sampling Frame Source: List of wholesalers associated with the manufacturer

3. A large wholesaler dealing in electronic office products in Seattle wants to evaluate dealer reaction to a new discount policy.

· Target Population: Dealers in Seattle

· Sampling Frame Source: List of dealers in Seattle, who have done business with the wholesaler

4. The Internet branch of a men's casual clothing retailer wants to assess the satisfaction with a new credit and return policy.

· Target Population: Customers of the clothing retail company

· Sampling Frame Source: List of registered customers who visit the company’s website or mobile application