Question

Customer relationship management refers to

		the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.
		the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
		the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.
		the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so buyers will choose them in the marketplace.
		the cluster of benefits that an organization promises customers to satisfy their needs.

Answer 1

Under CRM, the main activities are identifying prospective customers, Understanding their needs, and developing a long-term relationship with them by letting them associate with the products, services, brands of the organization.

So, the correct answer is:

the process of identifying prospective buyers, understanding them intimately and developing favorable long-term perceptions of the organization and its offerings so buyers will choose them in the marketplace.