FEATURES OF CADBURY DAIRY MILK:
Cadbury dairy milk is made from real chocolate and its elements
consists of cocoa butter. It is reach of milk, chocolate, and
nuts.
BENEFITS OF CADBURY DAIRY MILK
Benefits of Cadbury dairy milk is that it helps in various
physical and mental problem.
ADVANTAGES OF DAIRY MILK
The advantages of Dairy milk are transparency, safe for health,
delicious taste and so other benefits.
MARKETING PLAN OF CADBURY DAIRY MILK:
The company looks for the target group or segment to provide
their products to meet the demands of the customers. It provides
its products to teenagers, children, and females, who love to eat
its products.
BUSINESS PROPOSAL OF CADBURY DAIRY MILK
Try to provide the best quality and fair prices and it covers
all types of consumer groups.
Explanation:
CADBURY DAIRY MILK
Introduction
Cadbury dairy milk is the milk chocolate of the most famous
brand called Cadbury. It's a UK based company and its chocolate
sold at the international level under Cadbury's name. In 2014,
Dairy Milk was announced as the best-selling chocolate in the UK.
In England, Cadbury introduced its first dairy milk chocolate, with
more milk than its previous chocolates.
Features of Cadbury Dairy Milk:
Cadbury dairy milk is made by adding the milk powder to the dark
chocolate paste of cocoa butter, sugar, and cocoa mass.
- It is sweet without the taste of being sickly and is creamy
where the taste of chocolate is present.
- The chocolate is inexpensive without being cheap.
- It consists of a greater percentage of milk than other
chocolate bars.
- There is a presence of 530 calories in 100g of chocolate, 240
calories in 45g bar and 25 calories in a single square piece of
chocolate.
Benefits of Cadbury dairy milk:
- There are a lot of people who think that eating Cadbury dairy
milk chocolates or any other chocolates is not good for health but
it's a misconception of those who doesn't know well about the
chocolate.
- Chocolate has many advantages to human health. It contains
flavonoids and vitamin P, which help in controlling blood
pressure.
- Cadbury dairy milk chocolate is available in different flavors.
The person who is variant eaten Dark chocolate of Cadbury can also
aid in balancing the sugar level.
- Also, chocolate helps to maintain the person's mood. This is
because of the availability of serotonin present in the chocolate
which is an anti-depressant. It also reduces tiredness and
sleepiness.
- Chocolate is one of the major sources of magnesium and
minerals. It helps in boosting your brain function and also
improves concentration and alertness.
Advantages of Cadbury dairy milk:
- Cadbury provided a fair and transparent view of their product.
The amount and quantity of ingredients given on the packaging are
provided to you.
- Cadbury dairy milk is safe for your health, its ingredients
provided by the company are 100% safe and natural.
- Cadbury provides different types of flavors that are available
at every shop for you.
- Its taste and texture are different from any other chocolate in
the market. Its taste is good and rich in comparison with other
milk chocolates.
Marketing Plan of Cadbury Dairy Milk:
- Cadbury dairy milk segments its market to the customers who
share the same set of wants and needs. It is a product that focuses
on customers of all the ages, it uses behavioral segmentation based
on actual customer decision making towards the products. It is
popular among its customers and maintains brand loyalty. The
company identifies convenient stores, super and hypermarkets, where
the consumption of chocolate is very high. The company also focuses
on its effective advertisement campaign, which can make its
products popular among its consumers. Cadbury has maintained its
effective distribution and brand equity to provide its products to
its customers. The product is available from the stores and the
effective distribution channel creates a competitive edge and its
reach to the market. The company makes its product available in the
market on a regular basis. The Company has maintained such an
effective strategy, which can meet the needs of its customers of
all age groups. The products of this company are provided at all
small and big cities and towns through its quick distribution
channels.
Business proposal for Cadbury dairy milk:
We are starting a company in manufacturing chocolate called
Cadbury which is based in the UK. Our target market is the whole
globe. We are targeting all consumer's group. Cadbury dairy milk
offers:
- Cadbury dairy milk chocolate.
- Chocolate with fruit and nuts.
- Chocolate under brand name 'Silk' and 'Bubbly'.
Some key points of a business proposal:
- To provide the best quality of chocolates to the
customers.
- To create price competitive products.
- To ensure hygiene and a clean working environment.
- Try to meet customers' expectations.
Conclusion
Cadbury is an international company and its product Cadbury
dairy milk is an investment for the company. It is a deep rooted
and market leader also more profitable than other chocolate
companies.