Question

Discuss how a company can best deal with unfavorable public relations. Also, identify a company that has had unfavorable public relations.

Answer 1

The company can deal with unfavorable public relations by using these ways.

1. The company needs to find the source of the problem that creates disturbances in public relations. For example, if the company found that there was some video out that spreading fake news about the company's function. Then, the company needs to take some steps and tell the people that what is spreading out there is not true.

2. When a company realizes the mistakes then a company needs to work on it and make people feel like "it is your company and we care about you". For example, if a food restaurant getting a negative review then the owner must apologize for the inconvenience caused to the public and appreciate them for the honest review.

3. A company needs to acknowledge its mistakes. For example, your company made a mistake and public tweets on twitter for what your company caused to them, then you must need to acknowledge a mistake rather than a cover-up. This way people will trust you more.

4. A company needs to enlist the supporters who will speak on its behalf. For example, every company has its loyal consumers and they are often their best advocates who can save a company's life. In this way, the company can tell their loyal consumers to be specific and positive before the unsatisfied customers.

Coca-cola would be the best example of a company that has had unfavorable public relations. In some years back, coca-cola decided to change the taste of their drink, the company decide to change the color of coca-cola to blue. They later realize that they had made a blunder in their drink-making career. They were received much negative feedback over phone calls, messages and emails regarding the blue coca-cola. Later they stopped its production of blue coca-cola.

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