Question

What is Wal-Mart’s retailing strategy? How and why has it enabled Wal-Mart to be s successful in this industry?

Answer 1

The basic strategy that Wal-Mart uses in retailing is based on prove leadership and effective supply chain management that will ensure that products are offered at the lowest price possible which is also known as Everyday Low price of a product.

This strategy has helped the organization attract the maximum or mass customers because Wal-Mart focused on volume or rather quantity because they realised that if the margin is low although the volume is large, this will help them sustain and succeed in the industry and grow as well.