2. The marketing director at ACME Direct wishes to mail a promotion next month for a new book product she tested one year ago to her primary customer segment. Last month ACME Direct appended some new demographic and psychographic data to the customer file. Can the marketing director use this new enhancement data to help determine who to promote for this new book product? And, why or why not?
>> It is a general habit is sales and marketing that " KNOW YOUR CUSTOMER" Also know as KYC in short.
>> Customer information can be availed through its demographic and psychographic data
>> So, adding these data into use will definatitly help in idenfying potencial customers
>> hence, These data should be incorporated into use.
2. The marketing director at ACME Direct wishes to mail a promotion next month for a...