Question

Social media have had a profound impact on the power of IMC. Explain what this means and whether you believe it to be true or not. Provide examples to support your position.

Answer 1

Answer: Integrated marketing communication (IMC) refers to sending a uniform message through different forms of communication to the target audiences. The social media platforms like the twitter, Face Book and so on helps in the connecting with the people with same type of interests. The social media increases the effectiveness of the IMC. Firstly the social media enables the companies to conduct a market research on the target audiences and understand their characteristics and develop a strong communication plan. Social media platforms also encourage the customers to comment on the communication and this helps in further improving it. Thirdly the social media platforms also allow the marketers to advertise and attract the attention of the target audiences and engage them in two way communication. The same set of advertising tools like posters and videos can be used across various platforms like twitter, Face Book and Instagram for communicating a uniform message across all the platforms. Lastly the social media provides an effective way for analyzing the results of the IMC plan and establish its effectiveness. Hence Social media is one of the most effective media vehicles for carrying out an IMC plan.