Question

Which of the following is an example of a single product with multiple market segments? Multiple...

Which of the following is an example of a single product with multiple market segments?

Multiple Choice

  • Reebok makes tennis shoes, running shoes, walking shoes, and Weeboks.

  • Reach Toothbrush is available in a soft, medium, and hard bristle for adults and kids.

  • Twinings and Bigelow both market their own brands of Earl Grey tea.

  • Botox is a drug marketed to some groups as a way to reduce signs of aging on the face, and to others as a treatment for migraines.

  • Quaker Oats oatmeal sells both its hot cereals and cold cereals to people of all ages.

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Answer #1

The correct option is Botox is a drug marketed to some groups as a way to reduce signs of aging on the face, and to others as a treatment for migraines as botox target consumers for signs of aging and for treatment of migraines.

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