Question

Describe Samsung’s gaps and explain what resources and capabilities it need to be a competitive force in the marketplace? Also explain how the company could develop that set of skills to become competitive

Answer 1

Solution:

Samsung has been able to compete with the global companies and has in itself been competing on the global front for many years now. However, Samsung has lacked that cutting edge to become the world's best and leading electronics manufacturer. Some of the issues that are prevalent in Samsung are the quality of their products and the customer support given to the customers. These two are the weak areas where Samsung lacks as compared to its competitors, thus despite having good products Samsung sometimes fails to delight the customer. Hence, Samsung has definitely some room to improve on these aspects to become competitive in the market and lead the market.

To achieve a degree of quality of products and service Samsung must have an action plan ready that is developed to asses the quality of various aspects and then make necessary plans to improve the areas that are weakening their quality. The specialized quality department that is designed to ensure quality planning and researching various ways in which one can improve the quality of the products. Hence, appropriate training to employees and ensuring the importance of quality is embedded within each of its employees will help Samsung in achieving its desired level of quality. Hence, this is how Samsung can plan to gain their competitive edge with an increased focus on quality improvements.

Hence, these are Samsung's gaps and also the plans for how Samsung can improve on their processes to mitigate the impact of these gaps.