Question

Question 103 pts

True or False. Every element of marketing campaigns can be tested including the target audience, offers, benefits, messaging, media, copy and graphics.

Group of answer choices

True

False

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Question 113 pts

Select the item that best showcases an example of a company that is focusing on what doesn’t matter.

Group of answer choices

Jim’s Widgets are redesigning their website because they have a goal to increase the conversion rate of online orders by 15% this year.

Peterson & Phillips are preparing for their next trade show. Last year the booth was 10’ x 10’ and this year, they are considering expanding to a 20’ x 10’ booth.

Orbital Inc. is preparing an email campaign to upsell their current customers on the new accessories line that is available.

Elite Systems has evaluated the source of new business from the last 3 years and determined that paying for ads in Plastics Magazine did not generate any new opportunities, so they are cancelling the advertising contract.

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Question 123 pts

True or False. Marketing and Sales are typically separate functions within a company and best practices are to keep the marketing people focusing on marketing while the sales people focus on sales. No need for the two functions to communicate.

Group of answer choices

True

False

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Question 133 pts

True or False. You should make decisions regarding your marketing and sales model simply based on what your competitors are doing.

Group of answer choices

True

False

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Question 143 pts

True or False. An easy way to test your marketing materials is to give someone, who is unaware of your company, your marketing materials and ask if they understand what you are selling, including the benefits, terms, etc.

Group of answer choices

True

False

Answer 1

Question 103

Answer - True

Question 113 Select the item that best showcases an example of a company that is focusing on what doesn’t matter.

Answer - Peterson & Phillips are preparing for their next trade show. Last year the booth was 10’ x 10’ and this year, they are considering expanding to a 20’ x 10’ booth.

Question 123

Answer - False

Question 133

Answer - True

Question 143

Answer - True