Question

1. What do you see as the most valuable benefits that Snap-On Tools offers to its customers? On what are they based?

2. Discuss the rationale underlying the main features of Snap-On Tools channel structure and strategy.

Answer 1

1. The most valuable benefits that Snap-On Tools offers to its customers are a variety of selection, reduce traffic time and access to the professional service.

2. Main features of Snap-On Tools channel structure and strategy.

• Build a great relationship with dealer and customers
• Assigns territories
• Reduce the rental cost
• Reduce the inventory carry cost
• Requires dealer only sell Snap-on product