Question

Find an online article about the use of "Big Data" that was posted within the last 6 months. Describe the data that were analyzed, the conclusion or results of the analysis, and the significance of the data analysis results. Provide the link as well.

Answer 1

Airbus Leveraging Big Data and Analytics to Improve Customer Experience

Airbus has been a global leader in the aerospace industry for the last four decades, specializing in designing and manufacturing of aerospace products, services and solution.

Operating in a complex and highly-competitive industry means that Airbus has to be at its best in terms of efficiency, productivity and innovation to deliver an unmatched service experience to their customers. Big data and analytics are helping the company in that respect.

Using the IBM InfoSphere Data Explorer, Airbus integrates data discovery, navigation, analysis and contextually-relevant view of more than 4TB of indexed data, that is spread across different business units. All this data is then centrally accessible for people working in the service department, equipping them with valuable information to execute timely airline maintenance programs.

Leonard Lee, the vice president and head of new business models and services at Airbus Group, said in a recent interview, "We have tons of data. An aircraft is a very talkative machine. It produces petabytes of data. And today, in general, in the aerospace industry, only two percent of that data is used in any constructive way. So, our plan is to leverage all the richness in that data, to help improve our customer experience by driving initiatives like predictive maintenance. This way our customers can get airplanes back in the air as quickly as possible.”

This one application of big data and analytics has accounted for savings of more than $36 million for the company in a single year.

Another way the company has been leveraging big data and analytics is to improve lead time in the production of aerospace units, so that their customers can be facilitated with deliveries in due time.

Each shop floor has been empowered with digital solutions, which allow workers across different production units to update the status of a project in real time. This data can then be communicated and shared between workers, positioned across different shop floors, reducing paperwork inspections and inducing a proactive production approach. The newest Airbus rotorcraft, the H160 helicopter, has been built on this newly erected production model.

Lee further expanded on the company’s strategy, adding, “What we are trying to do with our digital transformation effort, is to build digitally-enabled, data-driven business models. We are working with strategic partners like Palantir, and others, to capture more value across the value chain, by having layers of analytics, machine learning and artificial intelligence, so that we can build solutions that would help us improve our customers’ experiences.”

NFL Teams Can Now Leverage Big Data and Analytics to Improve Performance Levels

In April, the NFL Players Association (NFLPA) entered into a partnership with WHOOP, a company that manufactures wearable devices. The objective of the partnership was to equip the athletes with a technology that could help them track their health and performance levels.

The WHOOP device can be strapped on an athlete’s forearm, wrist or bicep, giving insight into his body while he trains or recovers.

• It allows coaches and players to know how much sleep they receive and compare it to how much sleep they should be getting.
• It measures an athlete’s muscle strain levels, which can then be leveraged to reduce muscular injuries and recovery times.
• It allows coaches to measure the workload of every athlete separately, so that they can design training sessions accordingly.

Bioethicists Katrina Karkazis and Jennifer Fishman, commented on this innovative initiative, in an article, saying that if applied judiciously, responsibly, and ethically, biometric data technologies in professional sport have the potential to reduce injuries, improve performance, and extend athletes’ careers.

ioethicists Katrina Karkazis and Jennifer Fishman, commented on this innovative initiative, in an article, saying that if applied judiciously, responsibly, and ethically, biometric data technologies in professional sport have the potential to reduce injuries, improve performance, and extend athletes’ careers.

Isaiah J. Kacyvenski, a former American football linebacker, welcomed the idea, saying“In the end, playing football is a job for us—athletes. As a football player, I always thought of my body as a business. The ability to create more value for the job you do, should be acknowledged.”

NFLPA has announced that the data and the insights gained would be in the sole ownership of athletes and they could use it or sell it, in any way that they may want. The announcement further entailed the use of the device during a match as prohibitive.

Big Data and Analytics May Speed Up Finding Cure for Cancer

Business, sports, and even the life sciences industry is finding a use for big data. The life sciences industry is all about researching and expanding our understanding of the human body, to keep it healthy and disease-free.

A human body is a complex system of cells, tissues and organs, with various biological molecules forming the fabric of this complex system. This system is then regulated by sets of genes, which are present in our DNA.

To put these details and complexity into a quantitative context:

• There are 37.2 trillion cells in our body.
• Each cell is made up of 7 billion atoms.
• There are around 20,000 genes in a single cell.

Expand on each of these details, and you will come across petabytes of data.

This shows the extensive amount of data, which life scientists have to manage and decipher on a regular basis. But, the industry is up for the challenge. It believes that big data and analytics can help to speed up the process of finding cure for various diseases, even something as complex as cancer.

“By leveraging big data and analytics, we can begin understanding the basic facts about how tumors grow, how heterogenous tumors are and what are the targets, so we can create new drugs that work for particular tumors with particular genomic signatures,” said Robert Grossman, the principal investigator of the project Genomic Data Commons, in an interview with Chicago Inno.

Reference: https://www.simplilearn.com/how-organizations-are-leveraging-big-data-and-analytics-article