At the conclusion of his article “Marketing to Inner City Blacks: PowerMaster And Moral
Responsibility,” Brenkert concludes the following regarding targeted ad campaigns, “We must
look to the responsibility of groups of persons as well as groups of corporations. Such
responsibility is not personal or individual, but ___________.”
a) Universal
b) Collective
c) Limited to stockholders
b) Collective
Explanation: Collective responsibility means the responsibility needs to be shared among a number of entities.
At the conclusion of his article “Marketing to Inner City Blacks: PowerMaster And Moral Responsibility,” Brenkert...