Allison has a horse stall cleaning business that has been growing rapidly since she started it three years ago. She estimates the total number of horse stalls in her market to be 5000, owned by a total potential population of 1500. Currently, there are only two competitors in the market, Allison, who has 682 stalls that she cleans, and Sam's Hayfaring Maneger, that cleans 1,460 stalls. The remainder of the stalls are cleaned by their owners rather than by a service. Allison prices her cleaning services at $12 per stall per month and Sam charges $8 for the same service. Allison's sales are derived from 105 customers while Sam's are from 67 customers, meaning that Sam's customers have more stalls on a per capita basis.
What is Allison's unit market share based on stalls cleaned (units)?
Allision cleans 682 stalls. Sam cleans 1460 stalls.
Total stalls cleaned is 682+1460 = 2142
Based on stalls cleaned, Allisions market share is 682÷ 2142 = 0.3184 or 31.84%.
Allison has a horse stall cleaning business that has been growing rapidly since she started it...