Question

Which of the following statements is true of the influence of customer characteristics on a company's channel strategy? The need for multiple channel intermediaries decreases as the number of customers increases. The need for multiple channel intermediaries is high during the early stages of market development. The need for multiple channel intermediaries increases toward the last stages of market development. The technique of direct selling is one of the most cost-effective means of serving large-volume retailers.

Answer 1

Question:- Which of the following statements is true of the influence of customer characteristics on a company's channel strategy?

Answer:- The need for multiple channel intermediaries is high during the early stages of market development.

Reason:- this is due to the fact that the company wants to provide its products to a maximum number of customers in the early stage of the product.