A firm that designs packages with different levels of quality/luxury to sell to their customers engages in _________?
A. Illegal access to information. B. Menu pricing. C. Bundling. D. A cost plus strategy.
A cost-plus pricing strategy can be defined as a simple pricing method where a fixed percentage is added on top of the production cost for one unit of product. This pricing strategy do not care about consumer demand and competitor prices.
Hence it can be said that a firm that designs packages with different levels of quality/luxury to sell to their customers engages in a cost plus strategy.
Hence option D is the correct answer.
A firm that designs packages with different levels of quality/luxury to sell to their customers engages...