What is a good international strategy for CVS Health to enter into Turkey
CVS is well known health care company from United states of America. It serves the markets of USA and Brazil. To enter into Turkey's health and pharmaceutical industry, CVS should adopt franchising as a strategy. It helps it to attract many local business partners to expand its business in an unknown marketplace. Apart from this , it will earn a substantial revenue as well as face minimum challenges of the macro business environment of Turkey.
What is a good international strategy for CVS Health to enter into Turkey